SEO that compounds, not spikes
Most SEO agencies sell you a monthly retainer and a ranking report. We build the actual foundation — technical infrastructure, content architecture, and local signals — that makes rankings stick.
We work in two tracks: organic SEO that builds over time, and paid growth that fills the gap while it does. Both aligned around one goal — leads, not just traffic.
Organic SEO
Technical foundations, content strategy, and local signals that build rankings that last
- Keyword research specific to your target markets
- Technical SEO built into every WordPress and Next.js build
- Local SEO and Google Business optimisation for area-based searches
- GEO — structured content for AI-powered search results
- Content strategy that targets buyer-intent keywords, not just traffic
Paid & Growth
PPC, Google Business, and digital infrastructure that drives leads while organic builds
- Google Ads aligned with your organic keyword strategy
- PPC fills the gap while organic builds — faster results, lower waste
- GA4, Search Console, GTag configured so you know what is working
- Google Business setup and review automation for local trust signals
- Monthly reporting on rankings, traffic, and actual leads — not vanity metrics
WordPress SEO
Most WordPress sites underperform in search not because of weak content, but because of weak foundations. We fix that — proper site architecture, clean URL structure, schema markup, XML sitemaps, meta handling, and Core Web Vitals optimisation. Every WordPress site we build ships SEO-ready by default.
WooCommerce SEO
Ecommerce SEO is different from blog SEO. Product pages, category pages, faceted navigation, duplicate content — WooCommerce creates all of these challenges. We handle product schema, category keyword targeting, breadcrumb structure, and pagination correctly so your store ranks for the searches that actually convert.
Custom Ecommerce SEO
For Next.js-powered stores, SEO needs to be built into the architecture from the start — not bolted on after launch. We handle server-side rendering strategy, dynamic metadata generation, structured data implementation, and performance optimisation so your custom store competes from day one.
Local SEO
For local businesses, showing up in local search is often the highest-value SEO investment you can make. We optimise your Google Business profile, build consistent local citations, create location-specific landing pages, and target the exact keywords your local customers are typing.
Generative Engine Optimisation
Search is changing. AI-powered answers — ChatGPT, Perplexity, Google AI Overviews — now surface before traditional results for many queries. GEO is the practice of structuring your content so it's cited by these systems. We help you position your business as the authoritative answer in your market.
SEO & PPC Combined
Organic SEO compounds over time but takes months. PPC generates traffic immediately but costs money every click. The strongest strategy uses both — PPC to fill the gap while SEO builds, and SEO data to improve PPC targeting. We align both channels around your actual business goals.
Google Business Setup
Your Google Business profile is often the first thing a potential customer sees. We set it up properly — all categories, attributes, services, and photos configured. We also help you build a consistent review strategy and keep the profile active with posts and updates that signal trust to Google.
Digital Foundation
Before any SEO work can succeed, the measurement and technical infrastructure needs to be correct. We configure GA4, Google Search Console, and GTag properly — so you know what's actually happening on your site. We also set up branded email with SPF/DKIM/DMARC and automated review collection so your online reputation builds passively.
Our SEO approach
Campaign-led. Result-specific. No vanity metrics.
Audit & baseline
We audit your current rankings, crawl health, backlink profile, and competitors before touching anything. You need to know where you actually stand before you can measure progress.
Campaign strategy
We define the target keywords, content gaps, and quick wins specific to your market. Local businesses get location-specific strategy, not a generic template.
Technical foundation
On-page, schema, crawlability, Core Web Vitals — the technical layer gets fixed first. Rankings built on weak foundations do not hold.
Content & authority
Keyword-led content, internal linking, and backlink strategy that builds topical authority over time. SEO that compounds, not spikes.
Measure & iterate
Monthly reporting on what actually moved — rankings, traffic, leads. We adjust based on data, not instinct.
Common questions
Ready to Grow Your Rankings?
SEO-first from day one. Every site we build ships with the technical foundations your rankings need.